How a beneficial Muslim dating app produced Uk boy’s seek out a partner go widespread

How a beneficial Muslim dating app produced Uk boy’s seek out a partner go widespread Whenever monster red billboards advertising Muhammad Malik’s search to acquire an excellent girlfriend starred in London area and you can Birmingham in early e an overnight superstar. Their journey attracted common coverage and you may texts of help with the personal news, and therefore Malik said contributed to 5,one hundred thousand answers via an accompanying web site, findMALIKawife. After that last week the fresh new Muslim matchmaking app Muzmatch found it had been at the rear of brand new stunt, that have Malik’s website rebranded, directing upbeat suitors on their site The newest disclosure prompted mixed responses on social media, that have you to definitely member praising new widespread paign, several other criticising it shady and a third claiming it absolutely was tilting with the Islamophobic tropes following its slogan “save me away from an arranged matrimony”. Malik, a business representative during the All over the country strengthening society, said Muzmatch’s paign to him past autumn. He has previously appeared in advertising and you can advertisements video toward app, and that named “Farts Crack Hearts” where he covers their dating red flags, which includes “that there’s a double lifetime going on”. The guy refuted that the venture was disingenuous. “This is a proven fact that is presented to myself and that i thought: it’s genuine, I’m one hundred% appearing. However these males just definitely took it into steroids.